Public relations, as the name suggests, is public relations. Doing good public relations was the main task of the initial public relations company
. Of course, with the development of public relations companies, there will also be many areas of overlap with the business of advertising companies, but the two are not the same.
Public relations companies and advertising companies are of course different, but there is also overlap in business.
Public relations companies: The main business and responsibilities of early public relations companies were to help clients expand their business and solve crisis public relations
problems. The so-called business expansion is actually equivalent to a "middleman" to help customers contact and communicate with other customer groups in the upper and lower processes that customers need to find. The business scope is relatively single, upload and release, to ensure that there is no disagreement between customers and customers.
With the development of public relations companies, its business scope covers more and more extensive fields. Now some larger public relations companies can independently complete a brand's all-round packaging, including product design, promotion, online and offline activities, and even advertising production and placement.
Of course, the most important and indispensable capability of public relations companies today is crisis public relations capabilities. In this era of information explosion, even a well-reputed big brand with painstaking efforts may be ruined by a certain Weibo news. Once the corporate image appears negative
news, crisis public relations will become very important at this time. The ability of a public relations company to handle such incidents is directly related to the survival of the client.
Advertising company: The business scope of the previous advertising company is basically limited to advertising planning and production. In recent years, advertising companies have grown into promotional activities that can tailor all products for customers. The case can help a brand grow rapidly in the shortest time, open the market and expand sales. But public relations are less involved.
Many large multinational media groups now have their own public relations companies and advertising companies. The two are related to each other, but they are not the same. Each has its own role.