Network crisis public relations
is the continuation of public relations activities and crisis public relations on the network platform. In a narrow sense, it refers to the activities to deal with and resolve the crisis of network public relations
; in its broadest sense, it refers to companies and government departments. Public relations bodies composed of social organizations or other social organizations use network media to carry out positive publicity, public relations maintenance, public relations crisis monitoring and defense, and all activities that deal with existing public relations crises. From the perspective of communication form, due to the revolutionary change of the communication method by the Internet, compared with traditional public relations activities, whether it is a positive publicity campaign or communication and handling after the emergence of a public relations crisis, the online crisis of public relations is completely new in the form of communication. It integrates personal communication, organizational communication and mass communication, and cyber crisis public relations is also a public relations method that re-integrates these communication methods.
In terms of the actual operation of cybercriminal public relations, the key points that determine the success of the entire event include: to whom to communicate—the target audience of cybercriminal public relations, the dissemination of the core claims and content of cybercriminal public relations, and through which channels— The information carrier of cyber crisis public relations, how to obtain public opinion feedback in a timely manner, the basis for the development of cyber crisis public relations, and how to effectively manage
public opinion and deal with cyber crises quickly to maintain the public image of the subject of public relations-the ultimate purpose of cyber crisis public relations.
From a system perspective, cyber crisis public relations includes three levels: it not only refers to the response and handling of public relations entities in the narrow sense in the face of crises, but also includes online public relations for online monitoring of public relations status and possible public relations crises. The construction and operation of the monitoring system. At the same time, the daily maintenance and positive publicity of public relations should also be the meaning of the problem of cyber crisis public relations.