How to do network PR
What are the ways for the emergence of negative news on the Internet? In addition to some negative news on news sites, other social media, self-media, chat software groups, etc. will have users who are dissatisfied with the product or service. News (and does not rule out the possibility of competitor operation). Compared to news media, social media distribution is more flexible and free. Just apply for one or more accounts, and you can post messages, such as Baidu Know, Baidu Post Bar, Tianya Forum, or Weibo WeChat. Once these negative information is spread, the consequences are unimaginable.
How marketers face negative information in the first place Many marketers think of how to delete the first time after seeing negative information. In fact, this approach is not right and is not allowed by relevant laws. What's the correct way?
1. Be calm and calm. Keep a calm mind, calmly face negative information, research negative content, find the motivation and reason for consumers to release negative information, and correctly solve the existing problems. If this problem really exists, then we should apologize to consumers, and get consumers' understanding and tolerance from the moral level and ideology. After all, there are no perfect products and services in the world, and to find a solution to this problem, to All consumers guarantee that such errors will not occur again.
If this problem does not exist, it is caused by the consumer's misunderstanding of the product or service. Enterprise marketers must first thank consumers for their attention to the company's
products or services and give them the correct guidance. While getting due respect, it will further enhance the goodwill of the company, and the company will also win the respect of other consumers.
2. Negative processing, with ease. The processing of negative information at this time must meet the necessity and rationality. The necessity is because negative information is more or less misleading to some consumers who do not know the truth, so the processing of negative information can reduce the possibility of this happening. The rationality is that there have been previous measures, and the negative information processing at this time is aftercare. It is suggested that corporate marketers can publish positive news on the portal, social media message guidance, seo methods to suppress negative information, delete through complaints and other methods (under the premise of complying with relevant laws and regulations), or seek the help of professional online public relations
3. Implementation of supervision and targeted changes in the information era in the Internet era. The negatives that have just been dealt with may return to life. If you take care of them for a while, you will add new trouble to this work. Enterprise marketers should also monitor the relevant information of the enterprise at any time to prevent new negatives.
Network public relations is a problem that every enterprise must face. For enterprises, the road to growth is certainly not smooth. How to correctly face and deal with network public relations issues on the road of enterprise development is a very challenging task. However, as long as the above three methods are followed, the various network crises facing the enterprise will be well handled.