What is Internet PR
Online public relations (PR on line) is also called online public relations or e public relations. It uses the high-tech expression methods of the Internet to create a corporate image and provides a new way of thinking, planning ideas and communication media for modern public relations. The "China PR Network" was launched in 2001, and the company's own PR network has sprung up. Chinese PR companies and enterprises have their own portals and publicity platforms, allowing them to communicate with domestic and foreign companies at the fastest speed. Information. Dealing with public relations is of great importance to the country, enterprises, and individuals.
Cyber crisis public relations
refers to the use of the Internet to publicize the relevant brand image of an enterprise.
A. Broadly speaking of network public relations, in general terms, network public relations is based on the Internet as the main means (including intranet corporate intranet, EDI industry system dedicated line network, Internet and Senhe Wanyuan provide new ways of thinking, planning ideas and communication media ) Public relations activities.
B. Network Public Relations in the Narrow Sense Network public relations in the narrow sense refers to a series of business activities performed by an organization or individual on products and services based on an open and convenient Internet network, so as to achieve the entire process of meeting the needs of the organization or individual.
C. Integrated network PR
Ao Chunhua, a senior Internet PR practitioner in 2002, put forward the concept of integrated online PR: Online PR
is an integral part of the company's overall public relations strategy, and it is carried out in order to achieve the overall business goals of the company. The Internet is used as the basic means to create an online business environment Kind of activity. The core of this definition is operating an online environment. I think this environment can be understood as a process of creating brand value by integrating public relations and integrating various effective online public relations methods to create a better public relations environment.
D. Disruptive Internet PR
The "disruptive network PR" model broke out in 2010. Enterprises should step out of this general level, use high-end business planning as a guide, and break through conventional network public relations methods to create unique, novel, creative, attractive, and durable disruptive network public relations methods in order to achieve the effect of network public relations.
E. Social Media Public Relations Social media public relations is the use of social networks, online communities, blogs, encyclopedias, or other Internet collaboration platform media for public relations, sales, public relations and customer service maintenance and development. General social media PR tools include forums, Weibo, blogs, SNS, Flickr and Video.
F. Asymmetric network public relations Asymmetric competition is a new concept of traditional enterprises. In the era of network public relations outbreak in 2010, Mr. Wan Chengwei introduced it to network public relations and successfully transformed the concept of asymmetric competition into an applicable one. Network PR model. Enterprises should focus on their own positioning. Through hardcover, enlargement, uniqueness, memory, side brand, and differentiated advantages of network public relations methods, the road to a win-win network public relations effect.