How to do crisis public relations
Answer: 1. Quick response to curb the spread of adverse rumors. I believe that the current speed of media circulation is not everyone I understand, in a timely manner to curb unfavorable rumors is the first and crucial step for enterprises.
2. Communicate sincerely and set up your position and position. Attitude must be correct and sincere, and no matter who raises any question, we must think about the problem, explain the problem, and propose a solution from the perspective of users and customers.
3. Take responsibility. For any issues raised by users, competitors, third parties, be brave and take responsibility.
4. The founder should stand up. Especially for start-up companies
, the founders should be brave and responsible, communicate proactively, and release sincerity.
5. Grasp the core points and core characters. Only by properly handling their problems is the real solution to the problem.
What is the process of doing crisis public relations?
Answer: 1. Make a rapid response: Positive negative
speeches should be responded positively and positively, and they should take the responsibility to correct errors quickly; misunderstood negative speeches should be explained in time, the facts should be clarified, and the attention should be quickly shifted; fabricated negative speeches should be quickly Make a denial, cooperate actively to provide information, and use defensive as an offense.
2. Suppress negative news, suppress negative news and establish a communication mechanism, try to minimize the negative impact, clean up, dilute and control negative information, and then establish official communication, news center, victim information center and other communication mechanisms.
3. To conduct a comprehensive and thorough investigation and research on the situation faced by the company quickly, the purpose of which is to fully understand the nature of the incident and the relationship assessment of the company. To conduct effective public opinion guidance, to avoid further media hype, and to fully coordinate the relationship between all parties, the ultimate purpose is to protect the brand and lay the foundation for protecting the market.