Crisis public relations,
as a mechanism for enterprises to deal with crises, has played a significant role in maintaining their reputation and helping enterprises avoid risks. Many companies often think that this mechanism is not necessary, but when a crisis comes, they generally feel helpless. The continuous deterioration of the incident has brought irreparable losses to the interests of the enterprise. As the leading brand in Changsha's public relations market, No. 9 Public Relations
Network PR has extensive experience in cyber crisis public relations, so let's talk with you about what crisis public relations is.
I. What kind of crisis public relations problems will companies encounter? In the development of enterprises, they will encounter some crisis problems. Some are deliberately framed by competitors, or some people deliberately disseminate some information that does not conform to the facts, and the other is the company. Some problems have arisen on their own, amplified by the media and netizens, and quickly established with the help of the Internet platform, which has caused a lot of marketing for the image of the enterprise. These need to be handled by crisis public relations in order to reduce and avoid risks.
Second, the company's three-point strategy to solve the crisis of public relations. The first is the crisis preparation stage. The network public relations company
comprehensively understands and investigates the negative
events of the company
, understands the root cause of the incident, and formulates corresponding countermeasures to solve it.
The second is the handling of cyber crisis public relations. It is implemented according to the previously established schemes, such as deleting posts online, posting some positive news, and using one thing to divert the attention of netizens. It must be realistic and not deceived in handling incidents. public.
The third is to reshape the corporate image. Enterprises can carry out some public welfare activities to enhance the social value of the enterprise, face the public with the best image, and remove the impact of those negative information.
The Nongfu Spring Water Quality Gate incident in 2013 is a good example. The black matter in the water of Nongfu Spring and the water plant garbage siege were exploded on the Internet. This incident was quickly spread on the Internet, as reported by the Beijing Times. The whole incident was detonated, and this was a blind response here at Nongfu Spring, which had an adverse impact on society, leading to the ban on the sale of barreled water in Nongfu Spring, and a decline in the sales of Nongfu Spring in the country. Has caused significant losses.
The No. 9 public relations company believes that Nongfu Spring has been passive in responding to this incident, and has not taken the initiative to solve the problem, resulting in the continuous deterioration of the entire incident and the lack of an effective crisis response mechanism.
3. Reshaping the corporate image and turning crisis into opportunity, it is corresponding to prevent crisis and crisis in advance. When there is danger, there is an opportunity. The enterprise seeks development in a desperate situation. A good crisis PR can not only resolve the crisis for the enterprise, but also turn the crisis into an opportunity for enterprise development, and let a beverage company explode quality problems on the Internet. This company cooperates with an excellent public relations company at the first time. The cause of the incident was found out. In fact, this was a framed by a competitor. The public relations company announced the facts and generously forgave the company. This established a good image in the hearts of many netizens. It has turned several times in a month and has driven sales of new products.
Tips for Public Relations on the 9th: A company with a good crisis response mechanism is an important factor in promoting the development of enterprises. After all, there is no trivial matter in the development of business operations. A small network of rumors may be amplified, and Internet PR is to kill these rumors. In the cradle, online public relations is to avoid risks for enterprises and reduce losses.