The elements of crisis public relations
are crisis management theory and processing methodology, not some kind of relationship or resources between the media. In the absence of proper crisis management theory and processing methodology, even if you have more resources, it is not very useful. And may even cause the opposite.
Augustine, a crisis management
expert, said: "Each crisis itself contains both the root cause of failure and the seeds of success. Discovering and nurturing in order to harvest this potential success opportunity is the essence of enterprise emergency management."
Therefore, from the perspective of cyber crisis public relations experts, administrative managers must always do a good job of crisis public relations work to eliminate the bad effects for enterprises.
Public relations awareness Network crisis Public relations experts believe that establishing public relations awareness means that an enterprise must have the ability to adjust, balance, and unify various relationships, different interests, and different factors. It can take into account internal and external contradictions of the enterprise, coordinate internal and external resources of the enterprise, and adjust. Sharp conflicts between the public and companies. The establishment of public relations awareness has the following points:
1. Attach importance to solidarity and cooperation among members within the enterprise, so that all members of the enterprise establish common values.
2. Pay attention to maintaining the unity of various departments within the enterprise so that it forms a global concept and an overall concept.
3. Continuously strengthen the extensive cooperative relationship between enterprises and the public, and with all sectors of society, sincerely understand the opinions and wishes of the public, and protect the public interest in good faith.
In order to strengthen the management of emergencies, the public relations team can internally establish a well-trained, capable and efficient emergency public relations team. Its members should include the highest decision-making level of the enterprise, administrative departments, production departments, marketing and sales departments.
The administrative manager is responsible for analyzing the existing problems and hidden dangers on the basis of extensively collecting information; making accurate predictions of possible emergencies, and formulating practical and preventive measures for emergencies based on the prediction results.
When an emergency occurs, the emergency public relations team should play a commanding role: resume the emergency control center, develop an emergency response plan, plan the implementation of the plan, communicate with the media, control the spread of the danger, and reduce the adverse impact of the emergency To resolve public doubts and hostility in order to resolve emergencies as quickly as possible.
On the one hand, the corporate image administrative manager must faithfully honor the public's commitment to the public during emergencies and do a good job of aftercare; on the other hand, it must redesign the corporate image, accurately locate it, and update its corporate strategy.
Cyber crisis public relations experts believe that to make up for the loss of image caused by emergencies and regain the trust of society, the key is to update business strategies, improve management, comprehensively improve the quality of products and services, and create greater value for customers. Bring more benefits to the public, so that companies can "turn crisis into opportunity" and seek new opportunities for development.