Cyber Crisis PR
In the web2.0 era, the network has become a trigger and amplifier for corporate crisis public relations. Under the influence of the network, the era of elite media has turned to the era of grassroots media. Corporate crises from the network are about to start; with the advent of the global village era, everyone It is an actor, everyone has the right to choose, and everyone pushes against the wall, so that the crisis events are continuously expanded. Enterprises must cooperate with professional crisis public relations
agencies to strengthen the monitoring of online media in order to strengthen their cyber crisis public relations
The rise of the Internet has changed the communication relationship between the media and the audience, and also changed the discourse environment of the entire communication. People began to notice that many news events were heated up from the Internet. Traditional media only started to intervene, and the involvement of traditional media caused a new round of discussion. In this cycle, the master of agenda setting is no longer a patent in the hands of traditional media. In the past, this was unlikely.
Cyber crisis performance:
The most powerful weapon now is not the atomic bomb, but the hype of the media, and now the speed of the hype of online media is far greater than that of other traditional media. The Internet can make a concubine better than Zhu Geliang's wife and Yang Guifei. Fat Sister Hibiscus becomes an online celebrity; can make a person who sings and sings in a bar to become the most popular online singer overnight, and then become the best newcomer of the year; can make a company notorious for the customer's needs online once To make it a bad reputation. The popularity of the Internet has accelerated the speed of information dissemination, and also accelerated the speed of crisis formation!