Crisis PR Principles
Regarding crisis events, well-known cyber crisis public relations
experts believe that "sparse" is more important and effective than "blocking." In the specific grooming process, the network should be effectively used to respond quickly.
The first is to be good at grasping the "weak spots", to speak with facts about unclear facts, and to refer to authoritative rulings (such as testing and notification by relevant departments such as the Ministry of Health or the Quality Inspection Bureau) for lack of identification.
The second is to advance with retreat, first express understanding of others, and then seek everyone's understanding.
The third is to unplug the clouds and reveal the truth of the incident. Speak with facts and figures, hold media communication meetings or run some high-quality, influential positive reports.
The fourth is to effectively use the company's website and quickly update it. Adopt position statements, FAQs, persuasive facts, authoritative information and data, interviews with leaders, latest news reports, etc. to eliminate consumer concerns and minimize incidents.
The fifth is to form a consistent voice within the organization and unify the internal and external publicity.