Crisis public relations consultant
First, prevent crises. In fact, crisis
prevention and control is the lowest cost and easiest way. Enterprises should identify the possible crises in the entire business process according to their own business nature and characteristics, and trace their roots from the potential events and their potential consequences, identify the breeding soil, and then collect and organize all possible Risks and fully solicit opinions from all quarters to form a comprehensive and comprehensive risk list, so as to limit these possible causes of the crisis, and take targeted measures to achieve the purpose of avoiding dangers.
Second, control the crisis. This is mainly to establish an organization to deal with the crisis, and to formulate crisis management systems, processes, strategies and plans, so as to ensure that the crisis can be dealt with rationally, calmly and confidently when the crisis suddenly occurs.
Third, resolve the crisis. Mainly refers to the organization of the spread of the crisis and the elimination of the crisis by means of public relations
. For example, a strong crisis management team can be established, and crisis management strategies can be implemented step by step.
Fourth, recover from the crisis. Eliminate the adverse effects of the crisis on enterprises, restore the corporate or brand image as soon as possible; regain the trust of employees, the public, the media, and the government.
Fifth, develop in a crisis. The highest state of crisis management is to summarize lessons learned, so that the company will be more vibrant after the situation subsides. Did n’t the former CEO of Inter Company say, “Excellent companies survive the crisis, ordinary companies die in the crisis, and only great companies develop themselves in the crisis.”
Sixth, realize corporate social responsibility. Everyone and any enterprise is an integral part of society. An enterprise's effective crisis management will promote social stability and progress. Conversely, if the crisis is not handled properly, companies will become a burden on society and bring immeasurable harm.