Why do crisis PR
Regardless of the cause of the corporate public relations crisis, as long as the public relations crisis occurs, the company will immediately be in trouble, and it is very important to deal with it.
The so-called public relations crisis management refers to the organization mobilizing various available resources, adopting all possible or feasible methods and methods to prevent restrictions and eliminate crises and the negative effects caused by crises, so as to enable potential or existing crises. Solutions and actions to minimize the damage caused by the crisis. Crisis public relations
is the product of the combination of public relations and management. It is the use of the basic principles and methods of public relations to scientifically deal with potential or existing crises in the organization, thereby reducing "big things into small things," and even bad things. A management act for good things. It can be seen that the importance of corporate PR crisis management is self-evident.
The importance of crisis PR is:
1. Reduce losses. Once the corporate public relations crisis occurs, it will directly or indirectly cause multiple losses to the company and the limited public, especially the emergence of certain major emergencies, and it may even bring a fatal blow to the company and the limited public. If we can effectively control the development of various risk factors and properly handle various crisis events, we can reduce the direct losses of enterprises and the public to a minimum, and may also restore the economic and social image of the companies afterwards.
2. Maintain a good corporate image. A good image of an enterprise is an inestimable intangible asset of the enterprise. After spending countless money and time to establish a good social image, an enterprise should consciously maintain and strengthen it. However, the crisis of corporate public relations, whether it is a general crisis or a major crisis, will cause a large image loss to the company, and reduce the credibility and loyalty of the company in the public. In order to maintain the existing good image of the enterprise, the public relations crisis of the enterprise should be properly handled. Corporate PR crisis
management has the effect of maintaining, restoring, and refreshing the corporate image.
3. Maintain and strengthen internal solidarity. Generally speaking, a corporate public relations crisis is never a good thing for an enterprise. If it is not dealt with in a timely manner, it may bring heavy pressure on internal members of the enterprise. The negative effect of this pressure can dispel the internal members of the enterprise, and even Businesses lose confidence and cause business differentiation and disintegration. But crises also mean opportunities, and bad things can be handled well. If an enterprise can take proactive measures in the face of a public relations crisis, fully mobilize the majority of members to unite as one, work together to make every effort to solve the problem, eliminate the crisis, and improve the situation. Shao, a corporate public relations crisis will not only affect the internal unity of the enterprise, but may It has the function of promoting and strengthening internal unity of the enterprise.
4. Expand influence. The PR crisis of an enterprise, especially a large one, is often the focus of media attention. Although the corporate public relations crisis will quickly expand the adverse effects of enterprises, on the other hand, it can also pave the way for the improvement of corporate organizational visibility. As long as the company can handle it properly, it can use the media to make free advertising for itself and expand its influence. How to face and deal with the crisis, and even turn unfavorable factors into favorable factors, has become a sign of the maturity of a company! In the face of a serious public relations crisis, companies must act immediately and adopt various positive measures to quickly control Crisis situations have deteriorated, relations with various public and social environments have been straightened out, crisis issues have been resolved, and crisis situations have been reversed.