Corporate Crisis PR
Crisis response has become an issue for every organization. Whether it has a high degree of crisis awareness and crisis management capabilities, negative handling will be the key to the sustainable development of the enterprise. How should companies respond to real crises? Looking around, with the complexity of the external environment and increasingly fierce market competition, corporate crises are becoming more frequent. However, when the crisis comes, many companies are often panicked and silent. Benchmarking companies that were once famous in their respective industries were eventually overturned due to lack of crisis management. Crisis response has become an issue for every organization. Whether it has a high degree of crisis awareness and crisis management capabilities will be the key to sustainable development of the enterprise. So, how should an enterprise respond to a real crisis
? Combining the life cycle of a crisis, different countermeasures should be taken at the four different stages of the crisis life cycle.
Crisis warning, because the crisis is the most unknown stage of drill training, the incubation period of an enterprise should raise awareness of the crisis, conduct risk assessment and management in a timely manner, and effectively build a 360-degree early warning system for the enterprise crisis. Through various channels, such as attention and analysis of the country's macroeconomic environment, industry trends and dynamic information feedback from competitors, media information, and stakeholders, timely discover potential crises. At the same time, a spokesperson system was established to ensure effective communication of corporate information; a response team was established to conduct crisis drills and training in a variety of ways to identify pre-crisis “red signals”. After making a plan and effectively communicating the crisis, the two parties may show inconsistent cognitive crises due to a specific environmental crisis. The judgment of the type of crisis will directly affect the attribution of responsibility and crisis decision-making. To the following points: Seize the principle of "golden time", quickly establish the top, a management team composed of relevant departments and professionals in internal and external crises, and the division of labor between team members has clear responsibilities, such as how to take crisis management measures How to deal with the media and act as a spokesperson, while paying special attention to the role of chief officer and chief spokesperson. Establish effective communication mechanisms. With the development of media technology, the unique public opinion function of the news media has become very powerful. Actively contact relevant media to inform the public of the truth and development, corporate attitudes and measures to correctly guide public opinion and minimize the damage to the corporate image. . After entering a longer period, crises
often have a certain impact on the development trend of depth and level fluctuations, while crisis events that are not directly related to negative events are revealed, and the crisis may spread to a wider range.