What is crisis PR
Due to poor management of the company, peer competition and even malicious damage or external special events, it brings a crisis to the company or the brand. A series of self-rescue actions taken by the company in response to the crisis, including eliminating impact and restoring its image, are crisis public relations . Crisis PR
belongs to the crisis management part of the crisis management system.
Unexpectedness: The specific time, actual scale, specific situation, and depth of impact of the crisis were unexpected.
Focus: After entering the information age, the spread of crisis information is much faster than the crisis itself. To the crisis, the media is like the fire borrowing Dongfeng.
Destructive: Because crises are often "unexpected, unprepared", regardless of the nature and scale of the crisis, it must inevitably cause damage to the enterprise to varying degrees, cause confusion and panic, and due to the limited time and information of decision-making, it often leads Mistakes in decision making lead to incalculable losses.
Urgency: For a company, once the crisis
breaks out, its destructive energy will be quickly released and it will spread rapidly. If it is not controlled in time, the crisis will worsen sharply, causing the company to suffer greater losses.