In the event of an emergency, the convenient network will quickly spread negative
information, and the bad influence is constantly amplified. Cyber crisis public relations
are very important. How to deal with cyber crisis public relations can avoid the negative search of relevant people or products and services of the company as much as possible. The emergence of information? Crisis public relations company
Xingxin Media believes that the use of the Internet to carry out cyber crisis public relations is a must-have capability for a company and must be included in the strategy of the company. Companies must pay full attention to cooperating with professional crisis public relations agencies, strengthen online media monitoring, and Strengthen their own public relations capabilities for cybercrisis.
From the development of the Internet in recent years, we can see that many news events have been hyped up from the Internet. Traditional media have only begun to intervene. The involvement of traditional media has caused a new round of discussion. Now The most powerful thing is the hype of online media. Regardless of the truth of the facts, hot spots are common practice. The network can make a company that does not meet customer requirements famous on the Internet, and it can also make an unknown junior popular overnight. To popularize, enterprises must have sufficient awareness of cyber crisis and monitoring mechanisms for public opinion. Once an emergency occurs, effective measures must be taken in time to reduce major events to small ones, and even to publicize them well.
How to deal with cyber crisis PR?
1. In the shortest time, promptly indicate the attitude of the crisis. After the crisis, the company must give the news media a brief explanation of the crisis situation and corporate network crisis public relations measures in the shortest time, clarify the company's position and attitude, and strive for media Trust and support, and quickly make their own judgments, characterize crisis events, determine the principled positions, programs and procedures of cyber crisis public relations; timely soothe the victims of cyber crisis events to avoid deterioration of the situation. Because even if you do n’t contact the media after the incident, the media will probe the news from various channels and then make up various reasons to make guesses. Many domestic cyber crisis public relations incidents are caused by unfavorable communication.
Show that the attitude is fast and sincere. If the response is too slow, it will create a vacuum of information and allow various misunderstandings and guesses to occur. The first thing to do is to apologize! The mistake that happened beforehand is in the company itself. Therefore, the company must first admit its mistakes, sincerely apologize, and show that it should seriously investigate immediately and return the truth to the public. The dissemination principle of cyber crisis public relations should be fast and accurate. According to the "24 rules" of cyber crisis public relations handling, grasp the 24-minute time of crisis occurrence and the 24-hour truth of the crisis, and enterprises should announce the results within 24 hours, otherwise , It will create a vacuum of information, allowing all kinds of misunderstandings and guesses.
2. Choose a credible source to eliminate the public's trust crisis as soon as possible. After the crisis, the public is eager for authoritative media to reveal the truth, because in the eyes of the public, these authoritative media's reports are very important, and the media's attitude is close to the truth. If the media can give positive reports, it will be able to soothe the emotions of a large number of people. At the same time, companies should seek the support of third-party authorities to obtain their opinions or test reports that are beneficial to the company, and then release them in a timely manner. This is the handling of cyber crisis public relations. An important part of the project is to help regain public trust and reshape the brand image.
The above are some opinions summarized by cyber crisis public relations companies on how to prevent crises and how to solve crises. How to solve crises and how to solve crises. Start with the media and make good use of the materials on the media for news marketing. If you can learn the above points, trust your crisis. Network processing must be able to achieve good results.