Online PR has
slowly been well known and recognized by enterprises, and in the era of everyone's swarm of traditional media, a part of it has been allocated to online PR. The No. 9 PR of the network public relations company
believes that the company has three steps to do network public relations.
First of all, the starting stage of the company's public relations. The starting stage of the 9th said here is that the enterprise was established less than one year ago. At this stage, when we are doing network public relations, the 9th public relations thinks that it is more to do preliminary work on the network. For example, quiz, encyclopedia, etc. I think the premise is to improve itself. Everyone knows that the key to the success of an enterprise is how much value it brings to society, how much value it brings to netizens, and the value it brings is always proportional to the gain. For example, Google, the world's largest search engine company, without Google, we cannot imagine how hard it is to obtain the knowledge we want. Therefore, it is most important to improve yourself to truly bring value to netizens, and then communicate the corporate philosophy to netizens through online channels.
Secondly, during the development stage of the enterprise, the enterprise will encounter many problems during the development process, such as changes in strategic deployment, adjustment of corporate structure, etc. We know that changes in the enterprise will affect the impression of netizens on this enterprise, such as Yahoo! After several changes, netizens gradually lost confidence in Yahoo and gave up Yahoo. At this stage, it is necessary to guide netizens to slowly accept the company during the adjustment process, which means that the company is adjusting to better serve netizens, not to make netizens feel worse and worse. Public Relations No. 9 felt that when the company made adjustments that affected the interests of netizens before making decisions, they first listened to how netizens thought. They were willing to accept our adjustments. Or we can pass the purpose of our adjustment to the netizens and let them give us better suggestions and opinions. We must respect the netizens. In this way, in our reasonable adjustment process, netizens will not only feel that the plan, they will also have a sense of accomplishment involved.
Once again, at the stage of the company's growth, No. 9 public relations felt that building a brand was our top priority. Generally, when the company grows, the interests are always the first priority. I always feel that as long as I make money, I can better serve netizens. In fact, he had lost when the company had this idea, because he had not realized that the netizens had given them the present achievement. We can only go further and further if we make our brand recognized by more netizens. Just like we use search engines like Baidu and Google, online shopping like Taobao, and news like Sina. Word-of-mouth communication is what we should pay attention to. Now everyone likes to go to Kaixin.com to pick up vegetables from friends. He really makes netizens happy when he goes on Kaixin. He has already succeeded.
Finally, at this stage of the company's maturity stage, Public Relations Company No. 9 believes that companies should pay attention to public opinion. For example, the big Internet company Google is now very successful and gradually mature. They should pay more attention to the guidance of Internet users on their opinion. He will not stay away from him because of Google's "yellow", nor will he be withdrawn from China because his website was hacked. When he was in a dilemma, we didn't want to isolate him, but we fought alongside him. Public relations on the 9th felt that Google really did this.