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What to do if a company has a cyber crisis? How does a crisis PR firm handle a cyber crisis?

Your position: Crisis Public Relations > What to do if a company has a cyber crisis? How does a crisis PR firm handle a cyber crisis?

Release time: 2019-01-03



There is its own public relations department, but the crisis of the company comes from all directions, it can be said that it is diverse, and the network crisis is formed like a huge bottomless abyss. Once it falls into it, it may disappear forever. So this is the importance of network public relations and the value of the network public relations industry.
Cyber crisis performance:
The most powerful weapon now is not the atomic bomb, but the hype of the media.Now the speed of the hype of online media is far greater than that of other traditional media. Fat Sister Hibiscus becomes an online celebrity; can make a person who sings and sings in a bar to become the most popular online singer overnight, and then become the best music newcomer of the year; can make a company that has not met customer needs once notorious online To make it a reputation. The popularity of the Internet has accelerated the speed of information dissemination and hastened the speed of crisis formation!
So, how to deal with the network crisis public relations when the above problems occur? Not much nonsense, everyone looks down.

step 1:
Deal with good things quickly without going out, and bad things travel thousands of miles. Within the first 12-24 hours of the crisis, news would spread like a virus. At this time, there are not many reliable news, and the society is full of rumors and speculation. The company 's every move will be the main basis for judging how the company handles the crisis. The first statement issued by the company was closely watched by the media, the public and the government. Regarding the company's approach and position in dealing with the crisis, whether public opinion agrees or not will often be immediately reported in the media. Public relations companies must act decisively, react quickly, act decisively, and communicate with the media and the public. So as to quickly control the situation, otherwise the scope of sudden crisis will be enlarged, and even the overall control may be lost. After the crisis, whether the situation can be controlled first so that it does not expand, escalate, or spread is the key to crisis management.
(1) The annual cooperation agreement between the main portal website and the professional website (advertising agreement). For example, Sina and Hexun and some small professional websites, such as China Economic Network, China Financial Network, Finance, etc.
(2) Negotiate with the website through information monitoring companies, public relations companies, advertising companies, and even directly connect with personal high-level media buyers.
(3) Through personal relationships with website editors and responsible persons. The roots below are usually the most important. When news (BBS is the same) involves management issues of the company, it must be dealt with strictly to prevent it from happening again. When asked when it comes to common issues, even if things are developing, they must be unified and even new articles clarified.
4. Blog soft article promotion How many people still insist on writing soft articles every day? I want to rely on the ranking of the four major portal blogs, which is still very good. Now the indexing has become slow, too many tears; Publishing soft articles on blogs not only requires high quality of soft articles. It is even more necessary to have a persistent heart.
5. Weibo WeChat Soft Articles The release of Weibo and WeChat to promote soft articles is also a very good way. Now it is officially from the era of the media, especially the WeChat public account and Weibo big V promotion is now very hot. It is best to publish soft articles on it. The way is to rely on the soft text agency to carry out, many channels for you to choose, eliminating a lot of intermediate links, and the price is good, the quality is good.
6. Promote soft texts in other ways, such as self-media platforms, such as: WeChat public platform, Sohu News self-media platform, Netease news media open platform, Netease cloud reading open platform, 360 self-media platform, Baidu Baijia self-media platform, today's headline media Platforms, Phoenix, etc. Baidu knows that various libraries, encyclopedias and other platforms are also good platforms for promoting soft texts. The above list are some high-quality soft article publishing platforms, I hope to help everyone.
Handle negative comments like forums.
(1) Positively read the forum post. Categorize them according to the types of questions involved, write the corresponding "response library", and paste more of the emails you reply to when you encounter the same problem, the better the audience ’s feeling and attitude.
(2) Release active topics. Simple irrigation can only be seen on the pillars, the home page is not visible, so the response to the subject matter during the release phase is needed to clarify the audiovisual. The more opposition to this issue, the more likely it is that people will make a wrong judgment. The greater the impact of attitude.
(3) The first page is flooded. By continually pouring water on the front page and pressing down these posts, the impact will be greatly reduced. Its form is: a connectionless post that destroys the user experience and reduces BBS logins and reading times; B, a lot of positive things about the company, positive authoritative reports on positive views of users; c. You can even consider The negative side of competitors, and another topic that distracts and distracts.
(4) Silence. When the topic itself is an old topic, it doesn't have much influence. Silence is the best option. The rise of non-settling scum has attracted people's attention and fretting. Even the tone of ignoring the reply several times has a good impact on the crowd.
Internet PR
Public Relations Company No.9 is engaged in many years of network crisis public relations services. It has a technical team with rich practical experience, focusing on network public relations, crisis public relations, network marketing, negative message management, crisis management, public relations management, and network promotion services. We are focused enough so we are more professional!