When a corporate crisis occurs, how to choose a good crisis public relations company
Answer: 1. The qualifications of the crisis public relations company are the most critical place. The enterprise itself is a huge investment in network marketing and promotion, so we need to ensure that the funds we invest can help. Regardless of crisis PR firm, seniority matters. See their business license, business license, mailing address, fixed telephone and other conditions are legal. Many local companies have been doing crisis PR for a while and they have found that they do not see the effect of throwing money. If they are looking for an online PR company, they will not get a positive answer. This Shenzhen all-round crisis public relations company also brought to the enterprise: Please carefully choose a professional crisis public relations company.
2. Taking the case of crisis public relations companies as a reference, professional crisis public relations companies successfully promoted the cases, but many crisis public relations companies provided false success stories to customers. Companies can verify the authenticity of crisis PR companies' success stories through the Internet or realistic search. The successful case directly reflects the strength and strength of the crisis public relations company.
3. The team structure of a crisis public relations company. The operation of a crisis public relations company is a complex process with a large workload, which is usually completed by a team. A professional crisis public relations company has a large team with a clear division of labor, its own work, its own technical team and operational experts. Without a professional executive team, a crisis public relations company cannot bring good communication results.
4. The reputation of crisis public relations companies. When a company wants to find a crisis public relations company, it is best to investigate the reputation of crisis public relations companies first. Crisis public relations companies with a good reputation are the first choice for companies.