Crisis public relations company
A public relations company refers to an organization established independently in the society and providing public relations services to the society. Public relations companies
are generally composed of professional public relations experts and various types of public relations professionals. Crisis public relations companies refer to companies that help organizations or enterprises respond to crises. Crisis public relations companies launch crisis management mechanisms in accordance with the Emergency Response Mechanism, the System for Press Speaking, and the Crisis Management System to help companies survive the crisis and rebuild their corporate image Or brand image.
Crisis public relations are divided into three levels: Dao, magic, and art. Without the support of "Dao", magic and art will all be aerial towers. The "Tao" will determine the success or failure of crisis public relations. The so-called "Dao" refers to the values of an enterprise. In any case, an enterprise should adhere to the values of being responsible for the public. Any attempt to deceive the public is migrant. Illegal online public relations companies, such as the so-called post-subscribe companies and cyber naval forces, are the black sheep of the industry, not the real crisis public relations companies. A real crisis public relations company is a company that helps companies tell the truth and do practical things, and in all cases puts the public interest first. Cracking down on illegal online public relations has a profound impact on the healthy development of the online public relations industry. Enterprises should conduct self-inspection and self-correction actions, and through internal education, improve the professional ethics and overall legal awareness of employees, and avoid instituting system and mechanisms. Behaviors that undermine public relations professional image.
Management experts point out that the gradual increase in the life expectancy of Chinese domestic companies is inseparable from the gradual standardization of the Chinese market economic environment, and the number of companies with speculative mentality has declined significantly. At the same time, the external brain of the company's crisis public relations also contributed. Under the guidance of a professional crisis company, the company was facing a complex and changing operating environment and had mastered the professional methods of benefiting and avoiding harm.
The value of crisis public relations
companies has been reflected in the market for many years. Behind every famous multinational company, there is always the shadow of international public relations companies. The basic concepts and service models of public relations come from the West. After experiencing the "dark period of public relations", the "scracking movement" gave birth to the world's first public relations company and made public relations on a professional path. After more than 100 years of development, the western public relations industry has formed a relatively complete theoretical system, which requires high professional quality of practitioners.The business type of public relations companies has also gradually evolved from purely press releases and event organizations to include strategic consultants and government relations. , Crisis management, training, etc. A number of well-known international public relations companies have also established branches or offices in China in various ways and have started to fully enter the Chinese market. With their arrival, Johnson & Johnson's crisis public relations have started to focus on image management and pursue intangibles. Assets, corporate culture, brand image, and public relations for all employees have received unprecedented attention. People's awareness of public relations has continued to increase, and the public relations cause has flourished in China.