The search engine crisis public relations
early warning is still a blank public solution, especially domestic companies basically stay at the level where there is a problem. The harm caused by the search engine crisis to a company is long-term and has a wide range of harm. So remind
The search engine crisis public relations early warning is still a blank public solution, especially domestic companies basically stay at the level where there is a problem. The harm caused by the search engine crisis to a company is long-term and has a wide range of harm. So remind domestic well-known enterprises should suggest search engine crisis early warning mechanism.
It is impossible to establish an early warning. We arrange people to subscribe to the information published by many websites 24 hours a day. There is a very simple way that the Google Alert service can send the information you follow to your email as soon as possible. As long as you read your email every day, you can know the latest information in the Internet that is not good for your business. By defining keywords that are relevant to your business, you can monitor the information you care about. Of course, this is only a preliminary solution at present.
When a small amount of adverse information is found in search engines. Contact the website that posted the article as soon as possible. Request immediate cancellation of information to minimize the possibility of reprinting. If a large amount of unfavorable information appears in search engines, it needs to be quickly evaluated based on the scope of the spread. And the first time through the SEO experts to publish relevant favorable articles to some high-weight websites. Search engines update this information in a few hours, and this method can suppress the adverse information in the shortest time.
In addition, we often find an interesting phenomenon. When using keywords related to companies to search in search engines, many companies' official websites cannot appear on the first page of search results, so the next step is to Strengthen the dominant position of the company's official website in the search results, and the official information is more controllable for consumers to explain the situation.
The most important thing is that companies need to be aware of the search engine crisis, so that they can quickly solve problems during the search engine crisis process.