After the emergence of the online public relations
crisis, it is a relatively difficult job for companies
. Whether the public relations crisis is handled properly has a bearing on the company's credibility and future.
A PR crisis in a company is actually a normal job. Even large companies cannot avoid it. The emergence of a crisis is not terrible, it is the most important to deal with it actively. So how do companies deal with crisis public relations
? Public relations experts provide a few tricks for companies in need:
The company should have agile response measures to change from passive to proactive crisis response capabilities. When dealing with a crisis, it is necessary to find and adopt the measures in a timely manner. Only in this way can the company control the situation of all events to the greatest extent, check the full process of events in an agile manner, and actively adopt positive measures. Once the company encounters a public relations crisis, it must be agile to develop a network crisis public relations strategy.
Dealing with the preface of the network, usually with less effort After the company presents a public relations crisis, if the connection with the preface of the network is dealt with, the crisis can usually also be done with less effort. The network foreword is the carrier of information transmission. Therefore, when a company encounters a crisis PR, it is necessary to deal with the relationship with the foreword. Many companies are at a loss when they are in crisis because they have not dealt with the network media.
When dealing with a PR crisis, the amount of online media will largely determine the success or failure of a company's online PR. As the company with the richest media resources in the Hunan region, Leke PR has previously run successful examples of large companies such as Li Ning, Wuliangye, and Juewei Duck Neck, and has won widespread praise from customers!
Speech guidance is a big trick for crisis public relations. After presenting a crisis, in addition to directly facing the company, it should pay more attention to the guidance of speech. Guiding netizens' speeches is a big trick for crisis public relations. Don't hit it hard. On the contrary, things will become very stalemate and will go in a worse direction. Therefore, the company should deliver favorable speech at this moment and issue a positive and positive disclosure. The effect of the speech in the public relations crisis is enough to influence the direction of the company.
Elimination of public misunderstanding, rational and credible crisis public relations handling In the company's crisis public relations process, after guiding netizens' remarks, the next step is to eliminate public misunderstanding. The so-called misunderstanding is that the image of the company formed in the minds of some people is inconsistent with the company's practice and social image, which reduces the evaluation of the company. The company needs to be active to eliminate this misunderstanding with an open mind, and be justified.
Reshaping the image, the final battle of the company's public relations crisis After the company has done the above four things, the final close of the battle is the reconstruction of the company's image. After the public relations crisis, the company's brand will suffer some adverse effects. At this time, reshaping the company's image is on the agenda. Only when the outstanding company image is re-established can the company's public relations crisis be truly complete.
It is true that the origin of the company's public relations crisis is multifaceted, and the handling methods will be adjusted according to different conditions. However, what the network public relations company wants to remind us is that although the company's public relations crisis will not be exactly the same, it will never change. After grasping the above-mentioned crisis public relations handling process, I will know the direction of handling when I suffer a public relations crisis.