Enterprises will more or less encounter some crises, and negative
crises are unavoidable. At this time, network crisis public relations
are particularly important. How should companies do a good job of network crisis public relations? For this question, professional network public relations companies
Based on my years of experience in network public relations, I have summarized the following points for our reference.
I. In the shortest possible time, indicate in a timely manner that the mood is handled in accordance with the "24-hour rule" of crisis public relations. The company should release the processing results within 24 hours. Otherwise, it will constitute a vacuum of information and allow various misunderstandings and conjectures to occur.
The communication principle of crisis public relations should be agile and precise. There are two kinds of time choices: the first time when a crisis occurs and the time when the crisis is clear. After the crisis, the company should make its own judgment quickly, characterize the crisis work, determine the company's principled mood, plans and procedures, comfort the victims of the crisis work in time, and prevent the situation from deteriorating. The company briefly explained the current crisis crisis and the company's crisis management
measures to the news media, explaining the company's mood and mood, and fighting for the trust and support of the media.
To prevent a misunderstanding: Try to prevent the media from being interviewed before the photo appears. In fact, even if you are not in contact with the media, the media will compile various reasons for estimation. Many domestic crisis advances are the result of failure to control the transmission of obscure information in a timely manner.
2. Exquisite convincing tips, select high credible sources, and quickly eliminate the public's trust crisis. Hofland, the founder of communication, found from many empirical queries that the higher the credibility of the source, the greater its conquering effect. ; Conversely, the lower.
Although the existence of the dormant effect cannot be ignored, when the crisis strikes, the public is eager for prestige information. Compared to when everyone calms down and ponders the process of all work, the crisis may be over; even if the crisis has not been eliminated, but The sound of prestige at least comforted a large part of the people, struggling for a short period of stability for the implementation of other plans. Therefore, seeking the support of industrial prestige and prestige departments and timely publishing their views or inspection reports that are beneficial to the company is also an integral part of crisis public relations.
Third, the same caliber, only "one sound" can be announced to the outside world
At the moment when the crisis is down, the company's internal situation will simply fall into a chaotic mess of information, and it is obscure to constitute a useful crisis communication. Therefore, forming a consistent external communication sound is the inevitable result of the situation request. The press spokesperson specializes in communicating with the outside world. As long as the sounds announced by him are the company's final resolution and the content disclosed to the news media, no one else can express opinions on behalf of the company at will, and can only protect and abide by the news spokesperson. prestige. Especially in the face of the news media, it is necessary to publish public relations information in a timely, accurate and consistent manner in accordance with the needs of the company's external publicity, constituting a useful external communication channel. In this way, it can prevent the disorder, disorder, and public suspicion that may be temporarily publicized by the crisis, and it is convenient for the company to control the communication of crisis public information.
4. According to the crisis process, carefully selecting media and quickly and effectively curbing the crisis. Media selection is another detail question about the success or failure of the company's media crisis public relations decision. Depending on the size of the work and the severity of the crisis, the media selection has different ideas. The ability of large companies in the world to resist the crisis is usually stronger than that of domestic companies. Even if the crisis appears, the handling of the crisis seems to be free.
The above are some of the opinions of professional online public relations companies on doing a good job in the public relations of cyber crisis. Make a statement in time, select the credible sources, eliminate the crisis of trust of the masses as soon as possible, agree with the calibre, carefully select the media, and quickly and effectively curb The crisis spread.