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How should companies respond to the pressure of public opinion in the Internet era? Maintaining brand image?

Your position: Crisis Public Relations > How should companies respond to public opinion pressure in the Internet era? Maintaining brand image?

Release time: 2019-01-24



So far, the Internet has grown to almost all government agencies and business organizations that have established their own websites on the Internet, and most of the official news comes from businesses and organizations. Online PR companies When consumers are looking for the product they need, they first seek to teach the Internet. Websites include domain names, spaces, programs, and web pages, which is a way of organizing on the Internet. The role of the website is to promote, disseminate information, e-commerce and customer communication. Ordinary Internet users access the website through the domain name. The domain name is equivalent to a door, and the space is equivalent to a warehouse. The programs of related web pages are organized together to allow customers to access information and services in the form of links. Internet marketing is by no means a hammer sale. Serious after-sales work is an important part of marketing. After-sales service providers purchase products for customers after providing follow-up services. After-sales services do not need to solve customer problems or product problems, and provide after-sales services, but it is a very important part of marketing.

Through extensive and timely collection, processing and transmission of information, the media monitor the social system environment. Through the media, people understand their environment in the social age, understand the dynamics of social development, and confirm their status in the social coordination system. Scholar Shannon believes that information is an expression of the state of movement and the way of existence to help people reduce and eliminate the uncertainty of things. In modern society, this information expression function is mainly provided by the mass media. Interpretation and regulation, persuasion and induction functions. The medium does not simply inform the job, but interprets the message according to specific criteria. This explanation can produce an instant explosion effect and become the focus of social attention. It can also form a cumulative effect and become a consensus norm for social institutions. The purpose of the interpretation and adjustment of the media is to guide the consciousness and behavior of members of society and to play the role of social harmony.
Social status gives function. Through information dissemination, the media can be marked as specific social status and roles of organizations and individuals. A label may be a symbol of prestige or reputation, but it may be the object of disgust, rejection, and criticism. Once organizations and individuals are labelled negatively , they may be trapped in the institutional pressure of social norms. If the label is not removed in time, the stereotype effect will be formed over time, and the negative image will be engraved in the public mind. The function of knowledge transfer. The media disseminates knowledge, and at the same time creates knowledge through constant innovation and differentiation, and inherits and enriches knowledge in its continuous development. This also gives the media a special advantage in the culture of education and social education. The media naturally has entertainment attributes that provide entertainment content, produce entertainment products, and even entertain all social factors in an extreme way. In the statistics, researchers found that entertainment information accounts for more than half of the total media information, and the media has become the largest entertainment venue in modern society. The entertainment function of the media makes the company's crisis response more challenging: the company's initial serious solutions and apologies are often ignored by the public.
Internet PR
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