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What if the company has negative information? How to maintain corporate brand image?

Your position: Crisis PR > What to do if the company has negative information? How to maintain corporate brand image?

Release time: 2019-01-15



In addition to tools, you can also regularly search for company brand words on major search engines, know, post, Tianya, Weibo and other platforms, check for negative company information, and deal with it as soon as you find it. If the company's negative information is found, it can be handled by the following methods:
1. Direct submission of information and deletion of posts Generally large websites will have a section for handling infringement complaints. As long as you submit relevant information, you can delete posts. Like Baidu Know, Baidu Post Bar, Tianya Community, Sina Blog, Xicihu and other places are the most frequent and most concentrated places for negative information, and these platforms can directly submit information and delete posts. You can delete the slowest and not more than twenty-four hours. If it is not deleted, it may be that the information submitted is incomplete or the information does not match. In special cases, you may need to call for consultation. Generally, the other party will inform the processing method.

2. Directly contact the website customer service or send an email (for regular medium and large websites)
Some websites may not have a section for infringement complaints, and they have not been informed which materials can be deleted. At this time, we can try to contact the website's customer service or send an email or call. Website or institution website), first indicate your intention to delete the post. Generally, the other party will give you a link to delete the post or let you submit some information. You can also delete the post without accident. If the customer service says it can be deleted, you can contact the customer service again if you haven't deleted it within the specified time after you submitted the relevant information, because sometimes you don't bother others, and other people won't take your matter to heart.
3.Fax or courier information (local website or other regular website)
Some websites do not clearly stipulate how to apply for post deletion. Maybe the customer service ca n’t contact even the relevant departments of the website can't get through to the phone. At this time, we need to carefully look up the contact information left on the website. All the calls that can be made are made. You will be told that the department will make another call, so you can get it right once you go, and then you will be told what information you need to fax to what number or where to courier the document. (This fax or courier generally takes a little longer to delete the post. It may be deleted on the day when the information is received quickly, and it will be deleted after three or five days. Be prepared not to delete it. If you do not delete it within the specified time, Can call to inquire.)
Fourth, contact the webmaster to delete the post (for the personal website targeted)
This kind of personal website is the most terrible. It belongs to a personal website. There are individual operations and team operations. If there is a record or not, the website basically relies on the collection of negative information from major websites. Websites that are hidden sites will put some normal news on the homepage. Articles, and the internal pages searched by search engines may be all kinds of negative information articles. Such websites basically rely on deleting posts for a living, and deleting one post ranges from two hundred to eighty. Many are station group operations. If your company's negative information is reprinted by these websites, it can't be deleted in general. At this time, if you find an intermediary agent, you may be able to handle it well, but the price is definitely more than twice that of yourself. Another possibility is that more negative information will be generated, and more money will be spent to deal with it. So if you want to deal with it and feel bad about the money, do it yourself. After contacting a webmaster to negotiate a good price, ask him if he has other websites to deal with. (There are still many details in it, so I won't go into details.)
Fifth, release soft article coverage and do rankings to suppress negative information. Negative information cannot be deleted. We can also do information coverage. Use negative keywords and extended words to write articles. The content must be positive and then sent to major authoritative media websites. Go up. Use some SEO techniques to make the keywords the first page of Baidu, and squeeze the negative information to the second or later page, so that you can reduce the impact of negative information on the company brand.
In the Internet era, public relations are particularly important. If you lose one step, it will be difficult to restore the company's reputation. No matter whether it is a large company or a small company, they should pay attention to their own brand. Brand is the most valuable thing for an enterprise.
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